Corporate Influencers: How Employees Become the Strongest Voice of the BrandWhy building internal brand ambassadors is becoming more important, especially in the B2B sector — with examples and success factors.Post Lesen
UX meets brand strategy: Why design is no longer a nice-to-haveHow strategically designed user guidance makes the difference — from website to app to physical touchpoint.Post Lesen
How brands are convincing in the age of attention: Using micro-moments strategicallyWhy fractions of a second determine relevance today — and how marketing can respond to them in a targeted manner.Post Lesen
